Skipify Website Refresh
Skipify is a leading financial technology company that is redefining the checkout experience. I led the design and development of their new website, in collaboration with Studio Mococo and Kléy. The first iteration launched alongside our new brand identity in early 2022, setting a strong foundation for the brand's online presence.
I worked closely with Skipify’s Leadership, Product, Sales, Partnerships, and People teams to rethink the website, from internal architecture to product marketing strategy. As the main extension of Skipify’s brand and the first point of contact for many customers, the site needed to clearly and accurately represent the brand and products.
The website launch was a resounding success, achieving a 40% increase in user engagement within the first 3 months.
Company
Skipify
Contributions
Creative direction
Project management
Graphic + web design
Copywriting
Year(s)
2022-2024