Branding & Marketing for KBM Hogue
KBM Hogue is Knoll + Herman Miller furniture dealership that designs interior solutions for corporate office spaces. Clients include Google, Okta, Cloudflare, LinkedIn, and Zendesk.
As the Brand Experience Designer for KBM Hogue, I played a key role in shaping the visual and experiential aspects of the brand across a wide range of projects. My contributions included designing RFPs, pitch decks, and presentations that not only communicated the brand’s message effectively but also played a crucial role in helping the sales team close millions of dollars worth of projects.
Beyond these foundational materials, I led the design for the company’s website, social media campaigns, and event branding, ensuring a cohesive and engaging brand presence across all touchpoints. I also created visually compelling content for magazines, lookbooks, and other printed materials, further enhancing KBM Hogue's industry presence. My work significantly contributed to the brand's success, elevating its market position and driving substantial business growth.
Company
KBM Hogue
Contributions
Graphic design
Brand strategy
Motion graphics
Social media
Year(s)
2018-2020
Stockholm Furniture Fair Lookbook
The lookbook served as a comprehensive recap of the renowned Stockholm Furniture Fair, showcasing the latest trends and innovations in furniture design. Designed with precision and creativity, it featured curated visuals and insights from the event, highlighting KBM Hogue’s commitment to staying at the forefront of industry developments. Distributed among valued industry partners and clients, this lookbook reflected our engagement with contemporary design trends and reinforced our position as a knowledgeable and reliable player in the market.
75th Anniversary Campaign
To celebrate 75 years in business, KBM Hogue launched a year-long anniversary campaign. I worked with company stakeholders to design a visual identity for the campaign materials, including a full anniversary logo suite, logo animation, color palette, and other graphic elements.
Furniture Showcase Posters
For a furniture showcase at Santa Clara University, I designed a series of posters to inform students and faculty about the product features. Moving away from the company's standard corporate signage, I incorporated hand-drawn elements and script fonts that mimicked doodles and notes in a notebook. This casual, relatable design approach resonated with the college audience and effectively communicated the product's appeal in an academic setting.
Showroom Grand Opening Campaign
When KBM Hogue hosted a grand opening event for their new showroom, I was tasked with creating a simple animation for social media, email, and web use, that not only informed but also captured the essence of the new showroom’s design. We wanted the invitation to reflect the spirit and style of the space, so I drew inspiration from the statement wall at the showroom's entrance—a key design feature that sets the tone for the entire environment.
