Skipify is a leading financial technology company that is redefining the checkout experience. I spent 3 years as their Creative Design Lead, during which I directed the development of the Skipify brand identity and guidelines.

The goal of this project was to craft a modern and bold identity that would distinguish Skipify in the highly competitive fintech sector. Under my leadership, the project encompassed the development of a dynamic primary logo, a secondary logo, a striking color palette, illustrations and icons, and a cohesive typographic system, all designed to reflect Skipify’s core values of innovation, reliability, and user-centricity.

The Skipify logo features a vivid mint parallelogram as its central element, symbolizing freshness, innovation, and growth. The shape’s clean edges and sharp corners represent precision and efficiency, while the diagonal lines suggest forward momentum and speed—key aspects of Skipify’s modern approach to checkout. This minimalist yet striking design ensures the brand stands out in the overly saturated fintech space. The logo is extremely versatile, as it stands out on both dark and light backgrounds.